Shin Ramen and Sushi
Overview: At Shin Ramen and Sushi, I worked across both service and design roles, developing a wide range of visual content for both digital and physical touchpoints.
From social media graphics to in-store materials such as menus, flyers, and stickers, I created cohesive visuals that enhanced the brand presence and customer experience.
Role:Graphic Designer, Art Director
Concept: the visual concept focuses on creating a cohesive and approachable brand identity that reflects the restaurant’s authentic yet modern atmosphere. By combining clean layouts with bold, appetizing visuals, the design system aims to attract attention, communicate clearly, and enhance the overall dining experience.
Problem / Challenge: the restaurant required consistent and engaging visual content across multiple platforms, including social media and in-store materials. However, there was a lack of unified design direction, making it difficult to maintain brand consistency and effectively communicate promotions or menu offerings.
Solution:I developed a cohesive visual system that could be applied across all touch points by:
Designing consistent layouts and visual styles for social media and print materials
Creating clear and visually appealing menus and promotional assets
Ensuring brand consistency across digital and physical environments
This approach improved visual communication, strengthened brand identity, and enhanced customer engagement both online and in-store.
Tools: Adobe Illustrator, Photoshop, InDesign, Canva
